Mark Wilson
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Mark's latest writings
Online Video Production and its Future.
In 2011 there are 1000’s of video based websites including YouTube, Vimeo, Dailymotion, and Metacafe. Nowadays it’s almost unusual if you haven’t viewed an online video in the last 1-hour, be it an advertising banners, music video or some sort of must see viral. Through this we have seen the gap between video production companies and home enthusiasts disappear. Now we have marketing agencies... (posted by Mark 1 year 36 days ago.)
In 2011 there are 1000’s of video based websites including YouTube, Vimeo, Dailymotion, and Metacafe. Nowadays it’s almost unusual if you haven’t viewed an online video in the last 1-hour, be it an advertising banners, music video or some sort of must see viral. Through this we have seen the gap between video production companies and home enthusiasts disappear. Now we have marketing agencies... (posted by Mark 1 year 36 days ago.)
Camera Crew Titles & Roles
What’s a “Grip” or a “1st AD”? Well, here’s a list of camera crew job titles and there roles to help you understand. Executive Producer: Is usually the person who put the money up to make the project happen or has partly invested in the production. Most big budget films will have 3 – 5 Executive Producers owning a share of the gross profits. Producer:... (posted by Mark 1 year 46 days ago.)
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What’s a “Grip” or a “1st AD”? Well, here’s a list of camera crew job titles and there roles to help you understand. Executive Producer: Is usually the person who put the money up to make the project happen or has partly invested in the production. Most big budget films will have 3 – 5 Executive Producers owning a share of the gross profits. Producer:... (posted by Mark 1 year 46 days ago.)
Cost Effective Live Event Filming
When trying to save money live event filming it’s best to have as minimal crew as possible. The only problem is that you are essentially jeopardising the final edit, so keep in mind where it’s best to save and where you must payout! If it’s a large event with multiple activities happening at any one time, you will ideally need at least two cameras to cover the action. One way of saving money is by... (posted by Mark 1 year 52 days ago.)
When trying to save money live event filming it’s best to have as minimal crew as possible. The only problem is that you are essentially jeopardising the final edit, so keep in mind where it’s best to save and where you must payout! If it’s a large event with multiple activities happening at any one time, you will ideally need at least two cameras to cover the action. One way of saving money is by... (posted by Mark 1 year 52 days ago.)
The Keys to Viral Video Production
When we talk about viral video production we usually mean things like the “Star Wars Kid” or “On a boat.” Videos that have been passed on and shared by peers around the Internet through social networks like YouTube, Facebook, Twitter, Digg and Blogs. These videos have millions on millions of views. Chances are this didn’t happen naturally, rather that some company worked hard to make that... (posted by Mark 1 year 58 days ago.)
When we talk about viral video production we usually mean things like the “Star Wars Kid” or “On a boat.” Videos that have been passed on and shared by peers around the Internet through social networks like YouTube, Facebook, Twitter, Digg and Blogs. These videos have millions on millions of views. Chances are this didn’t happen naturally, rather that some company worked hard to make that... (posted by Mark 1 year 58 days ago.)
Low Budget Music Video Production.
Decide on a budget. How much can you afford, really afford, to spend? At the least, even with borrowed equipment, a free location, and your brother doing post production, you will probably blow at the least a few hundred making this budget music video production . High end videos, like those on MTV, run into movie-budget type numbers, so if you don't have the dough to make the next Thriller, then go for a style that... (posted by Mark 1 year 80 days ago.)
Decide on a budget. How much can you afford, really afford, to spend? At the least, even with borrowed equipment, a free location, and your brother doing post production, you will probably blow at the least a few hundred making this budget music video production . High end videos, like those on MTV, run into movie-budget type numbers, so if you don't have the dough to make the next Thriller, then go for a style that... (posted by Mark 1 year 80 days ago.)
You Can’t Stop Online Video Production
A year ago requests for online video production were limited to approximately 20 per cent. Today there is wider acceptance from both clients and PR professionals that video consumption is now the norm. It was can be difficult to get clients to realise that this is a real opportunity for them, and many are quite scared at the prospect. Take Red Bull for example they are a brand that appreciates how 'command and... (posted by Mark 1 year 80 days ago.)
A year ago requests for online video production were limited to approximately 20 per cent. Today there is wider acceptance from both clients and PR professionals that video consumption is now the norm. It was can be difficult to get clients to realise that this is a real opportunity for them, and many are quite scared at the prospect. Take Red Bull for example they are a brand that appreciates how 'command and... (posted by Mark 1 year 80 days ago.)
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